23
2017
How to make your nonprofit’s special event a financial success
Many not-for-profits depend on funds raised at an annual gala or other special event to keep their organization in the black. But successful events require a careful balancing act. You need to keep a tight rein on expenses, yet attract and entertain generous supporters. Here are some ideas for maximizing revenues.
Set goals
Sometimes you have to spend money to make money. However, a long-held rule of thumb among nonprofits says that the cost of a fundraising event shouldn’t exceed 30% of net proceeds.