Developing a fundraising plan that works

A not-for-profit can have many strengths and still struggle to meet fundraising goals because it lacks a strategic fundraising plan. To develop one, form a fundraising committee consisting of board members, executives and key staffers. Review historical funding sources and approaches, and weigh the advantages and disadvantages of each. Then brainstorm new sources and approaches. A functional budget is crucial. It should include operating expenses, staff costs and volunteer projections. Once the budget is approved, create an action plan with specific assignments.

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