06
2017
Put email list segmentation to work for your nonprofit
Your not-for-profit likely has a growing list of email addresses for donors, members, volunteers and other supporters. Are you making the most of it? If you send every one of your organization’s communications — donation requests, newsletters, meeting announcements — to everyone, you probably aren’t using these addresses as effectively as you could. Email segmentation can help you get the right messages to the right people.
Strengthen engagement
Not everyone is interested in everything your nonprofit has to say,