18
2017
4 ways to encourage nonprofit donors to make unrestricted gifts
Because restricted gifts have stringent rules attached, they can be difficult for not-for-profits to manage and account for. How, then, do you encourage donors to make unrestricted gifts that your organization can use as it deems necessary? Here are four suggestions:
1. Praise the benefits of unrestricted gifts when speaking with potential donors. Explain how your organization uses donations, offering hard numbers and specific examples where needed. Give them as much information as you can about your organization and its decision-makers so that donors feel they can trust you to make the best choices about how their gifts are put to work.